About Us
The story behind Eye Shadow Looks and our commitment to quality
Our Mission
We're on a mission to help you achieve beautiful, healthy eyes — whether you're looking for the perfect smokey eye tutorial or trying to banish stubborn dark circles. Eye Shadow Looks was founded on a simple idea: great eye care and great eye makeup go hand in hand.
Eye Shadow Looks brings together well-researched eye health advice and trendy makeup inspiration in one place. Our content is thoroughly researched, fact-checked against published dermatological and cosmetic science literature, and written with care because your eyes deserve the best information available. We believe in being transparent, thorough, and practical in everything we publish.
We believe that understanding how your eyes work — what causes dark circles, what ingredients actually improve under-eye skin, why certain makeup techniques work better than others, and how lifestyle choices impact the delicate skin around your eyes — empowers you to make smarter decisions for both health and beauty. Our goal is to bridge the gap between clinical eye care knowledge and everyday beauty routines.
Eye Health & Remedies
Science-backed guides on dark circles, tired eyes, puffiness, and everything that affects the health and appearance of your under-eye area. We cover causes, home remedies, skincare ingredients, and professional procedures — citing published dermatological research and clinical studies wherever possible. Every recommendation is grounded in evidence, not trends.
Eye Shadow & Looks
Step-by-step tutorials, product recommendations, and trend reports to help you create stunning eye makeup looks for every occasion. From everyday neutrals to bold editorial looks, our guides are designed for all skill levels and eye shapes. We test techniques ourselves and share honest results, including what works and what doesn't.
Who We Are
Eye Shadow Looks is an independent beauty and eye care publication run by the Eye Shadow Looks Team — a group of beauty enthusiasts, skincare researchers, and content creators who are passionate about eye health and makeup artistry. We combine personal experience with rigorous research to deliver content that is both practical and trustworthy.
We are not medical professionals. Our health-related articles are based on peer-reviewed research, clinical studies, and established dermatological guidelines, but they do not constitute medical advice. We always recommend consulting a qualified healthcare provider for personal medical concerns. When our articles reference treatments or procedures, we clearly distinguish between what you can try at home and what requires professional guidance.
Our team personally tests makeup products and techniques featured in tutorials. For eye health content, we rely on published scientific literature and clearly state when evidence is limited or conflicting. We're committed to honesty — if something doesn't work well, we'll say so.
Our Editorial Standards
We take content quality seriously. Every article published on Eye Shadow Looks goes through a structured editorial process designed to ensure accuracy, helpfulness, and transparency. Our methodology is straightforward and consistent across all content.
All health articles are based on peer-reviewed research, clinical studies, and published dermatological guidelines. We cite our sources and distinguish between established evidence and emerging findings. When research is inconclusive, we say so.
Health-related content is fact-checked against published sources before publication. We regularly update articles to reflect new research and treatments. Our editorial process includes cross-referencing claims with multiple reputable sources.
Makeup tutorials and product recommendations include our firsthand experience. We test products and techniques ourselves before recommending them to our readers, and share both positives and negatives honestly.
No brand, manufacturer, or advertiser influences our editorial opinions. We clearly disclose all affiliate relationships and maintain a strict separation between editorial content and advertising.
Our articles are reviewed and updated periodically to ensure they remain current, accurate, and useful. Each article displays its publication and last-updated dates so you know when information was last verified.
We clearly state that our content is for informational purposes and is not a substitute for professional medical advice, diagnosis, or treatment. When in doubt, consult a healthcare provider.
Get in Touch
Have a question, suggestion, or want to collaborate? We'd love to hear from you.
Contact Us